Well, hopefully you are all back in your offices thinking about ways to leverage some of the amazing ideas you heard at the 2008 APTA Marketing and Communications Workshop. I want to thank Jack Gonzalez and the rest of the APTA staff as well as the Marketing and Communications Committee for putting on such an [...]
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Many of you may be considering Social Networking sites to supplement your next campaign, and as with any medium, it’s important to choose the right outlet. The following links provide some insight on Social Networking Demographics.
Rapleaf gathered some statistics on five top social networking sites. This post on Read/Write Web provides demographic information about the [...]
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Step One: Download an RSS reader
Web: newsgator Download this reader if you prefer to stay connect to the APTA blog through any web browser
Mac OS X: NetNewsWire Download this reader if you have a Mac OS and prefer to stay connected to the APTA blog through a desktop-based reader
Windows: SharpReader [...]
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Social Media refers to technology that integrates extreme interactivity, virtual communities, and collaboration. Whereas traditional media enables a “one-to-many” communications model, Social Media enables a “many-to-many” communications model. Conventional technology such as e-mail, websites, and search engines connect people to information; Social Media uses technology to connect people to other [...]
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The interactive, collaborative, and open nature of Web 2.0 is changing the way businesses and governments operate – moving from a top-down (hierarchical) structure to one that is horizontal and even bottom up. Web 2.0 is also changing the way agencies and individuals communicate about transportation – from internal coordination to external ridesharing initiatives and [...]
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