Lunch and Learn - Budget Survey

During last week’s Lunch and Learn session, the topic of how marketing budgets compare from agency to agency was discussed in the large systems group.  A few years back (FY05), the marketing and communications committee conducted a budget survey to help transit systems compare how their marketing budget stacks up to other systems.  View the [...]

Big Ideas, Small Budgets

Speakers:

Susan B. Richards, president, SR Concepts, Charleston, SC
Douglas C. Holcomb, planning and service development officer, Greater Bridgeport Transit Authority, Bridgeport, CT
Bill Morris, senior research associate, Center for Urban Transportation Research, University of South Florida, Tampa, FL
Kelly Robertson, account manager, Kidd Group Communication Design, Tallahassee, FL
Gina Douthat, director of communications & development, Transit Authority of Northern [...]

New Media

Speakers:

Alice Wiggins-Tolbert, senior manager, customer and community relations, Parsons Brinckerhoff, Los Angeles, CA
Steve Radick, associate, Booz Allen Hamilton, McLean, VA
Janna Snider, manager of marketing, Community Transit, Everett, WA
James Allison, multimedia managing producer, San Francisco Bay Area Rapid Transit District, Oakland, CA

Presentations:

New Media
Community Transit MySpace Campaign
Bits, Bytes, and BART

Podcast: Watch the New Media intro as well [...]

Making Special Events, Well, Special

Speakers:

Richard Maxwell, assistant vice president of marketing, Fort Worth Transportation Authority, Fort Worth, TX
Kathy Shaw Clary, director, sales, marketing and public relations, GRTC Transit System, Richmond, VA
Jessie Baginski, director of communications, LAKETRAN, Painesville, OH
Mario Diaz, senior manager of marketing, Valley Metro RPTA, Phoenix, AX
Richard D. L’Amie, vice president, marketing, Capital Metropolitan Transportation Authority, Austin, TX

Presentations:

[...]

Creating and Publicizing Public/Private Partnerships

Speakers:

Bonnie L. Arnold, vice chair, APTA Marketing and Communications Committee and director of marketing an customer service, South Florida Regional Transportation Authority, Pompano Beach, FL
Julie Bond, senior research associate, Center for Urban Transportation Research, University of Florida, Tampa, FL
Mayra Hernandez, neighborhood marketing specialist, Winn-Dixie, Fort Lauderdale, FL
Michael D. Goodman, partner, Bitner Goodman, Fort Lauderdale, FL

Key [...]

Call Center Challenge Finals

Call center personnel representing transit systems form across the country faced off in a competition to test their customer service skills, and Millie Rosa from the Rochester Genesee Regional Transportation Authority was named transit’s best call center employee.
See more details in the APTA Media Release.
The Host:
Thomas J. Costello, vice chair-marketing and communications, APTA, assistant managing [...]