Advertising Revenue Information Exchange

Moderator:
Aaron Weinstein, chair, APTA Marketing and Communications committee, and department manager, marketing and research, San Francisco Bay Area Rapid Transit District, Oakland, CA
Session Overview:
Hear and share information about current practices in transit advertising, including advertising contracts, new ad revenue generating ideas, and First Amendment issues.
Key Highlights:
First Amendment

A comprehensive advertising policy will help prevent [...]

BRT Branding

Speakers:

James Kneepkens, director of marketing, Riverside Transit Agency,
Riverside, CA
Amy Miller, director of marketing, New Flyer Industries Canada ULC,
Winnipeg, MB
Joseph A. Calabrese, chief executive officer, general manager/secretary-treasurer, Greater Cleveland Regional Transit Authority, Cleveland, OH
Raul Balda, manager of marketing and corporate affairs, LYNX - Central Florida Regional Transportation Authority, Orlando, FL
Mary-Lou Johnston, manager, marketing and customer service, [...]

What do PIOs do?

Speakers:

Denise Tyrrell, public information officer, Metrolink, Los Angeles, CA
Cynthia Staab, assistant general manager, Metropolitan Tulsa Transit Authority, Tulsa, OK
Martin Munguia, public information officer, Community Transit, Everett, WA
Steve Koegel, communications manager, Central New York Regional Transportation Authority, Syracuse, NY

Key Highlights:

The media can be a valuable tool for disseminating important information to the public, building an agency’s [...]

Opening Session: Quality Service, Presented by the Disney Institute

Speakers:

Thomas J. Costello, vice chair-marketing and communications, APTA, assistant managing director, Champaign-Urbana Mass Transit District, Urbana, IL
Edward Johnson, LYNX - Central Florida Regional Transportation Authority, Orlando, FL
Jeff Soluri, program facilitator, Disney Institute, Lake Buena Vista, FL

Key Highlights:

The APTA Marketing and Communications Workshop is a place where transit communicators come together to find solutions to communications [...]