The Green Tracks

I found this Web site on a friend’s MySpace page, and thought you might be able to leverage the Impact Counter through your green message campaigns. The site is for a company that not only blocks junk mail but plants trees in their customers’ names. Their Impact Counter quantifies the people helped, catalogs stopped, trees saved/planted, and pounds of junk mail stopped.

If you track your ridership, you could have an Impact Counter for trips taken, gallons of gasoline saved, GHG emissions avoided, etc… And if it’s not an idea you can use for your transit system, I think it would make a great gift idea for an eco-savvy friend!

- Jacque Brown, Booz Allen Hamilton