Lunch and Learn - Budget Survey
Posted on March 3, 2008 by aptamarketing
During last week’s Lunch and Learn session, the topic of how marketing budgets compare from agency to agency was discussed in the large systems group. A few years back (FY05), the marketing and communications committee conducted a budget survey to help transit systems compare how their marketing budget stacks up to other systems. View the links below for more information on the survey.
Survey Documents:
- Summary Points
- APTA Survey
- APTA Unlinked Stacked Bar Chart
- Minimum/Maximum Non-Labor Budget by Annual Unlinked Trips
- Jack Gonzales, APTA
Filed under: Day 3
