Social Networking Demographics

Many of you may be considering Social Networking sites to supplement your next campaign, and as with any medium, it’s important to choose the right outlet. The following links provide some insight on Social Networking Demographics.

  • Rapleaf gathered some statistics on five top social networking sites. This post on Read/Write Web provides demographic information about the users from different networks.
  • OpenSocial is a Google-led effort to allow users to access widgets across multiple social networks. This post on Compete.com provides information about where Facebook and OpenSocial overlap.
  • Social networking is more than Facebook and MySpace, or even LinkedIn. This post lists the Top 20 sites in June 2007.

- Jacque Brown, Booz Allen Hamilton

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